Online marketing can be a little confusing for new business owners.  It can be a daunting decision to have to make, having to decide the best ways to approach the marketing of your online business.  People often assume that the solution is to simply pour money into Pay Per Click (PPC) marketing in the hope that this will bring in vast amounts of traffic, which it often will – but is this going to give you a viable return on your investment?  The truth is it’s not that simple.

Because there’s so much competition online, especially in ecommerce, you have to have a plan that’s carefully considered and makes use of multiple strategies.